The Importance Of Soft Skills

June 29, 2017


Soft skills are your ability to network and develop relationships.  Networking is the cultivation of this skillset, and in the small business arena, it is outcome determinative to your growth and sustainability. 


Unless you developed a cure for cancer, chances are your deliverable is predicated upon your customer service, personality and ability to deliver.  Being on time, taking the time to listen and providing exceptional customer service will make your business succeed.  Others will want to collaborate with someone like you, and the customer base will refer their friends and family.


Your personality is often an overlooked commodity that no business start-up guide will discuss.  It isn’t a popularity contest, yet your personality dictates who does business with you.  You don’t want to be the person that no one wants to get seated with at an event, or who lets the call go straight to voicemail.  Be yourself, be truthful and be respectful.  Every opportunity is a chance to show your brand, your style and your own unique servicing.


As a comprehensive consulting firm focused on business development, SOYD is committed to providing the necessary platforms and deliverables for your business. SOYD has a proven track record of growing businesses, formalizing deliverables, educating business owners on day-to-day management and strategy and created the avenues for true success. 


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