The Template Business

February 22, 2018

Work at any mid-sized law firm or bigger (let’s call them Law Firm X), and find yourself in a library of templated documents wherein your advantage to do work becomes almost criminal. It is exactly this one caveat, i.e. resources, that gives these firms such a competitive leg up. While a sole practitioner fusses over case law and being overcharged for his/her Westlaw searches, all a first-year associate at Law Firm X needs to do is request a few files and have them conveniently delivered to their desk (the coffee at these places is soooo good too - alright, that’s another advantage).


Templated documents are a real game changer in the marketplace, yet so few businesses take the time to create their own dossiers. The advantages to templates are obvious, they expedite the deliverable. As a small business owner, your main objective is securing new business: The David Mamet, Always Be Closing (ABC). If you aren’t creating new channel partnerships, developing relationships with your community leaders, engaging your target audience and working all the other aspects of brand building for your business, then your business will fail.


Here are a few examples of templates that can dramatically increase your business efficiency:


1. Proposal Templates


If you ever submitted a RFP or RFQ (Request for Proposal and Request for Qualifications), then you’ll know that this is a time consuming process. Why reinvent the wheel every time you seek out new business? Create a template from a collection of previous submissions, and add new sections as required.


2. Grants


There is a lot of bull in the market, and one misnomer is that you need to be an

expert to write grants. This just isn’t true. What you need to be is organized, know the analytics and data to support your submissions and write in the active voice. If you are submitting grant applications for a specific business, then you guessed it, create a template!


3. Correspondences


Boilerplate your everyday correspondences, and give up on your wantonness to

be the next Kurt Vonnegut. Learn active voice writing, be concise and cut your response time in half. No one wants to wait on your replies when there are deadlines to meet, and no one cares about your tangent on the greater philosophical endeavors of a failing business.  


Creating good habits when you aren’t busy provides the platform for your business to grow and sustain itself when you do get busy. Entrepreneurship is about being proactive and learning all the skill sets that are usually parcelled out to several departments at the corporate level. You don’t have to become an expert in all these fields, but you need to understand why one widget goes here and that widget goes there.  


Stay on your Daily!



Need help establishing your templates? Contact SOYD


As a comprehensive consulting firm focused on business development, SOYD is committed to providing the necessary platforms and deliverables for your business. SOYD has a proven track record for growing businesses, formalizing deliverables and educating business owners on day-to-day operations. 


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