Jazlyn L. Carvajal

CEO and Co-Founder

Previously responsible for successfully managing prominent construction projects throughout New York, New Jersey and Massachusetts, Jazlyn Carvajal is one of the most recognizable women in her industry. Ms. Carvajal first gained notoriety for completing the award-winning $178 million, 375,000 square feet Union City High School with rooftop stadium.

Ms. Carvajal is also the co-founder for The Latinas in STEM foundation, a national non-profit organization whose mission is to inspire and empower Latinas to pursue and thrive in STEM related fields.

Ms. Carvajal received her Bachelor of Science Degree in Civil Engineering from the Massachusetts Institute of Technology, and is President-Emeritus of the MIT Club of Northern New Jersey. In 2018, Ms. Carvajal was a featured speaker at both the MIT Women’s Unconference and Ingeniosas Science and Technology For All Conference in Chile. In 2014, she was the recipient of the Union City Puerto Rican Woman of the Year Award. Ms. Carvajal served as Co-Chair to NJ Governor, Phil Murphy's Transition Committee on Government Technology and Innovation.  

Dr. Ian W. Marrero


Dr. Ian W. Marrero is a former real estate and family law attorney who has experience in both corporate and private practice, respectively. As SOYD's business coach, Dr. Marrero employs a practical approach to solving problems.      

Since 2015, Dr. Marrero has been working with small businesses, not-for-profits and school districts. Focused deliverables include: writing grants and proposals, copywriting, creating vertical strategies, streamlining day-to-day operations and developing customer-centric marketing kits. Dr. Marrero also developed and taught a state grant funded twelve-week intensive Business Development Course. Currently, Dr. Marrero provides bi-monthly workshops for small business owners. 

Dr. Marrero received his Juris Doctorate from Rutgers School of Law - Newark, and is a self-published author. 

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SOYD is a consulting firm focused on business strategy and development. From ideation to day-to-day operations, SOYD also provides comprehensive small business workshops/ seminars. These interactive workshops explore real world narratives and challenges entrepreneurs face daily.

SOYD consults industry leaders, businesses, colleges and schools. We provide our clients perspective, understanding and applications for substantive growth.


  • Business Strategy/Coaching

  • Business Development & Marketing

  • Operation's Strategy

  • Staff Training

  • Proposal Writing

  • Copywriting

  • Grantwriting

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Additionally, SOYD are educators and lecturers. SOYD engages the professional landscape through narratives and strategy models related to growing multiple business sectors. 


Our belief is in growing businesses with real analytics, meaningful engagements and organizational processes that work notwithstanding the industry.



SOYD is a unique boutique servicing platform that offers businesses, educators and industry leaders real solutions that provide the impetus for sustainable growth.  We provide a comprehensive deliverable that encompasses strategy, growth models, day-to-day operations, grant and proposal writing, copywriting, small business education workshops and training.

© 2019 by SOYD